Track Everything

I have the habit of reading something new online every day. Today, my choice was Just Tracking Your Metrics Isn’t Enough By Michael Kwan

I agree with the author that tracking is the most important thing for an online business. You have to track everything to see what is working and what is not working. The problem is you that you have to learn how to setup your tracking right.

The next part of the email is very important.

Peter Drucker, the famous management guru, said "measuring your stats is good. But you’ve also got to manage them. Keeping tabs on all those numbers isn’t good enough. You need to learn from what those numbers are trying to tell you. Knowing them you can make better decisions now and into the future."

I spent months with my mentor, Matthew Graves, learning how to set up and manage my tracking. He taught me how to analyze tracking. Which tracker to use? Where to put my attention on track? How to set up tracking codes in my tracker? Where to set the tracking codes on my lead capture and thank you pages? Which time periods to track? When do we need to analyze if something is not working and how? These kinds of questions are not explained in any course or book.

The fundamentals I learned are:

You must use a good tracking program which shows you the right analytics. I use Clixtrax.

You must have separate thank you page for every campaign so they can have unique tracking codes. You must use your squeeze page builder to create them.

You must learn how to put the tracking codes on the squeeze pages and thank you pages.

If you need help with these steps, please reply and let me help you.

If you aren't tracking your results, then you do not have the information you need to improve your conversions and get more signups and sales.

Once you start collecting the statistics, then you need to keep track of your conversions in a spreadsheet so you know if they are getting better or worse from one week to the next.

The process of trying different pages and evaluating which one's are the best converting is called Split Testing or A/B Testing. If you think you can improve on your conversion rate, then you can try sending some of your traffic to a separate page and track the conversion rate separately. If the new page converts better than the old page, then it becomes the new primary page.

This type of A/B or split testing is essential to make sure that you are making the best use of the traffic you are generating.

You need to compare how your promotion converted from one week to the next. Is the conversion rate getting better, worse, or staying the same?

Successful marketers see their conversions as a continuous experiment. They are constantly trying new ideas to make things better and get more results from the same traffic. The more you learn from testing, the better marketer you become, and that is the true Key to Success.

To succeed You must use a good tracking program which shows you the right analytics. I use Clixtrax and I never regret.